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1. Promotion: Use the power of your internal customer records, salesperson knowledge, and other databases, to build your initial invitation list. With the prevalence of e-mail you can reach many of your customers with a simple PDF file. Others will need a mailed hard copy. Many more will need a phone call. Still others will require a personal invitation from their salesperson.
Don't count on any single method of contact to be magic. A combination of approaches will always yield greater results. It is much more difficult to say "no" to a friendly face or voice than it is to an e-mail. If you would like to see samples of previous distributor mailers contact Howard Grivna.
SANDING SENSE is perfect for all levels of manufacturing; owners, plant managers, sanding superintendents, finishing superintendents, purchasing managers, sander operators, maintenance personnel and quality control staff. |
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2. Products: In addition to the widebelt sanders that will be demonstrated as part of the seminar, make sure to give attendees a brief tour of your facilities and product lines. Don't assume that because they already do business with you, that they know everything you can provide for them.
Take advantage of the products available from SSC to further engage your customers in the seminar. Purchase several Widebelt Sander Setup/ Diagnostic Devices or Digital Depth Gauges. They will be throughly demonstrated during the seminar and your customers will learn how quickly they can payoff. They will also see how the SSC Inspecto-light detects defects before expensive finishing operations take place. Order some of the popular 4-light units and stands. Be ready to take credit card orders at the conclusion of the session. You can make a quick profit, and all SSC products are returnable for full credit within 30 days of the seminar. |
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